The Magic of Thinking Big

We highly recommend reading “The Magic of Thinking Big” by David J. Schwartz, Ph.D., for every Entrepreneur and Business Owner!  I just finished reading this book and have learned so much about myself, limitations that I unconsciously put upon myself that have held me back in my business and in life and how to move forward with different thinking, creating goals and a map of where I want to head along with daily, weekly and monthly steps to get there!

The first chapter is entitled “Believe You Can Succeed and You Will.”  This is the first step to recognizing the self doubt that lives in our unconscious minds and the steps to take to begin changing our thinking.

In “Cure Yourself of Excusitis, the Failure Disease,” he covers 4 common excuses and how to overcome them:

  1.  Bad health
  2. Lack of intelligence
  3. Being too old or too young
  4. Bad luck

I learned quite a bit in Chapter 3:  “Build Confidence and Destry Fear.”  I somehow picked up a fear of flying in my early 20’s.  I thought that was the only fear that I had; however, realized while reading this chapter, that I have several other fears I had not really thought of that held me back:  fear of speaking, fear of what others may think or say and the fear of  things beyond my control.  The cure for fear – action!  This week, I have started taking action on the things that have kept me from moving forward due to fear!

In his Chapter “How to Think Big,” I realized during my early years of applying for jobs and working for a company, that I limited my thinking, thus limiting my growth.  I have always felt that others were better off than me in one way or another.  This chapter helped me to identify with my self-limiting beliefs and to work on them to “Think Big!”

One of the best examples in this Chapter was about an employee in a business who did not give good customer service to someone they deemed to spend very little money.  What they didn’t realize is the average person that comes into the store, although not spending a lot during one visit, over the course of a year, spends a good sum of money.  This really hit home as I have worked in those environments, been a patron in those circumstances, have worked with business owners who have made comments similar to this about their customers – and have even experienced this myself around past clients.    When we focus on the smaller picture, we fail to see the much bigger picture!  I am grateful that I stuck with my clients as it has been amazing to see them evolve into some pretty amazing business owners once the foundation their business was built on was strong and solid!

In “How to Think and Dream Creatively,” I learned quite a bit about what creative thinking really is and what can be done when a situation is turned from looking at the glass half empty to half full!  Believe that something can be done and you mind will find the ways to do it!

The chapter “You Are What You Think You Are” really grabbed my attention – especially the section of looking important to think important!  This is not just putting a mask over how we feel to “fake it until we make it,” but rather changing our thinking to change how others react to us!

I recently spoke to someone who sells high end clothes and loved what I saw – but I also saw the price tag and thought – there is no way that I could afford this.  He made a good point in this chapter.  “Pay twice as much and buy half as many.”  The end result is that the clothes will last longer, they will stay in style longer and I will have more help and better advice at getting clothes that fit.  This really made me think twice about how I shop for clothes!

In “Manage Your Environment:  Go First Class,” he mentions that “the personality, ambitions, and present status in life are largely the result of your psychological environment.  The person you will be in one, five, ten, twenty years from now depends almost entirely on your future environment.”  We cannot change our current circumstances unless we change our thinking.  Who do you want to be in the next few years, where do you want to be in terms of your business, family and friends and what are you doing NOW to head in that direction?

He mentions growing the “service first” attitude in “Make Your Attitudes your Allies,” to watch money take care of itself.  I’ve heard this over and over – give your customers and clients more than they expect and not only will they be happy and keep coming back, but they will spread the word!  Look at the customer service you currently provide.  Are there improvements that can be made?  If so, what are they aren’t when will they be implemented (hint:  right now!).

In Chapter 9, “Think Right Toward People,” he mentions that your “success depends on the support of other people.”  Rather than see others as competition, see them as collaborators.  How can you work together?  Make it easier for others to lift you up.  Are you building the types of relationships that make it easy for individuals to lift you up?

Chapter 10, “Get the Action Habit,” was one of my favorite chapters!  Don’t wait for Spirit to move you.  Move Spirit instead, through action!  What can you do NOW – TODAY – that will make an impact on  your tomorrow – in a positive way?

He talks about “How to Turn Defeat into Victory.”  We all have bad stories of things that have happened to us.  When Life happens, do you retreat and give up, or do you learn from Life, “see the good side and whip discouragement?”  There is a lesson to be learned in everything we experience – good and bad.

Goal setting is something that I am accustomed to doing on a daily, weekly, monthly and yearly basis.  This allows me to see where I want to be with regards to my business and my personal life next year and work backwards, creating baby steps that can be applied daily, weekly and monthly to arrive at my destination.  “Use Goals to Help You Grow!

In his last chapter, “How to Think Like a Leader,” he goes over key elements on how leaders think:

1. Trade minds with the people you want to influence.

2. Think:  What is the human way to handle this?

3. Think progress, believe in progress, push for progress.

4. Take time out to confer with yourself and tap your supreme thinking power.

There are so many wonderful parts to this book that it is hard to put it down!  I found myself reading 1 – 2 chapters a day and then taking the time to soak in what I was learning.  As a result, it has had a huge impact in the way I view myself and others – and how I operate within my business!

I highly recommend that you purchase this book, read through the chapters and implement the material!  It will make a huge difference in your work and personal life!  To find out more and to purchase “The Magic of Thinking Big,” visit